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Research

Redefining the balance
between financial
investment and
social impact

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Conducted by Copenhagen Institute of Interaction Design and Rockefeller Philanthropy Advisors

The Tension: Needs vs. Expectations

Assessing impact investing effectiveness, relationship to grantmaking, and emerging models.

Based on 20 foundation interviews, 10 years of private foundation tax return data, and expert insights.

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Impact investing has grown 300% since 2012, reaching $17.1 trillion (30% of all U.S. professionally managed assets). Investors seek returns, while communities need sustainable, long-term solutions.

Opportunity: A new ecosystem—built on shared vision, accountability, and collaboration—can align financial incentives with real impact.

We are bridging expectations requires trust, transparency, and redefining
success beyond financial metrics.

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Balancing financial returns with real community needs. We identified key insights on governance, structure, collective impact, and the evolving role of funding in social change.

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Closeness fuels empathy: Impact is
strongest when decision-makers
engage directly with communities.

 

Co-existence over integration: Financial investment and social impact thrive when they inform each other through continuous feedback loops.

 

Beyond numbers: Acknowledging both
logic and emotion in investment decisions.

Trust as currency: Building lasting
relationships sustains long-term impact.

The Power of Feedback & Trust

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Rethinking Education & Legacy

Local proximity matters—being present fosters deeper understanding, stronger connections, and more effective solutions.

 

Impact investing isn’t just about money—it’s about connection, communication, and long-term vision.A new lens on financial
education:

 

Teaching impact investing is a tool for long-term change.

 

Investing in future generations by fostering sustainable, scalable solutions. Shifting from short-term gains into lasting impact.

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RPA: Current State of Impact Investing

The best data-driven measure of the effect of impact investing on grantmaking is through Program Related Investments – impact investments allowed to count towards a private foundation’s 5% required payout.

80%

$20M+ Fdns Don't Count PRs towards 5% Payout

21%

Of Payouts are PRs for $20M+ Fdns

154

$18+ Fdns use PRs

77

$18+ Fdns Make No PRs

1/3

$18+ Funds Make No PRs

6+

$18+ Funds Make MRs. Not PRs

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Phase 2: Evolving Investment
Strategies & Innovations

Of all $20M+ foundations, 4 out of 5 foundations do not count PRIs towards their payout – indicating that grant budgets remain mostly unaffected. Of those making PRIs, only 20% of total payouts PRIs.

 

As Abundance Circle moves into Phase 2, we explore financial innovations that have reshaped the impact landscape. From Community Development Financial Institutions (CDFIs) to revenue-based financing models, the field has matured, offering a diverse set of products that merge financial returns with social good. This next phase will focus on developing prototypes that integrate these tools effectively to drive long-term impact.

Seeking systemic transformation of
investment models where financial and impact returns coexist

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Economic Empowerment, Human and Planetary Health, & Inclusive Leadership

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